The Beliscity Blog

In robotics, an end effector is a device or tool that’s connected to the end of a robot arm where the hand would be. The end effector is the part of the robot that interacts with the environment. The structure of an end effector and the nature of the programming and hardware that drives it depend on the task the robot will be performing.

In manufacturing, a robot arm can accommodate only certain tasks without changes to its end effector’s ancillary hardware and/or programming. If a robot needs to pick something up, a type of robot hand called a gripper is the most functional end effector. If a robot needs to be able to tighten screws, however, then the robot must be fitted with an end effector that can spin.

End effectors used in manufacturing include:
- anti-collision sensors
- brushes
- cameras
- cutting tools
- drills
- grippers
- magnets
- sanders
- screw drivers
- spray guns
- vacuum cups
- welding guns

A screencast is a digital video recording that captures actions taking place on a computer desktop. Screencasts, which often contain voice-over narration, are useful for demonstrating how to use specific operating systems, software applications or website features.

Screencast production requires some kind of video-capture software and a microphone. The software, which can be a desktop client or web-based service, captures and synchronizes the video and audio files and compresses the completed movie into a format that can be shared.

Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.

Historically, buzz marketing campaigns have been designed to be very theatrical in nature. The advertiser reveals information about the product or service to only a few “knowing” people in the target audience. By purposely seeking out one-on-one conversations with those who heavily influence their peers, buzz marketers create a sophisticated word-of-mouth campaign where consumers are flattered to be included in the elite group of those “in the know” and willingly spread the word to their friends and colleagues.

Although buzz marketing is not new, Internet technology has changed the way the way the buzz is being spread. Disney, for instance, is using enhanced video technology to personalize their corporate message and make viewers feel special.